Kevin Wijaya

Creative & Digital Experience Designer /
Web Producer

This is the curation of my creative mind and passion for crafting digital experiences through design solutions.

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Professional Summary

Creative & Digital Experience Designer / Web Producer with experience crafting engaging digital experiences and design solutions across web, UI/UX, marketing campaigns and marketing automation across APAC. Leading end-to-end creative execution for large-scale regional events, driving engagement and combining user centric design principles with data-driven strategies, leveraging tools like Marketo and Adobe Experience Manager to optimize performance, improve user journeys, and enhance audience targeting. Experienced in cross-market brand adaptation, motion graphics, and multi-channel campaign development, delivering innovative solutions that meet both creative and business objectives.

Key Skills

Technical Skills

Professional Experience

Amazon Web Services (AWS), Singapore

Digital Design & Web Producer, MarTech Operations

Mar 2021 - Present

Championed the end-to-end execution, segmentation, lead management, analytics and performance measurement of high-traffic regional event websites and marketing emails for AWS Field Marketing flagship events — AWS Summit, AWS Cloud Day, AWS Innovate, and AWSome Day — across 5 ASEAN markets (Singapore, Indonesia, Malaysia, Vietnam, Philippines). These initiatives supported multimillion-dollar pipeline generation and engaged over 20,000 attendees annually with a consistent, localized customer experience.

Led UI/UX redesign of regional event registration pages and marketing email templates, leveraging customer feedback and user-centric design principles to enhance clarity, accessibility, and mobile responsiveness — resulting in 8% higher registration completion rates and 14% increased engagement.

Set up and executed Marketo programs to optimize marketing automation workflows and lead routing. Created analysis report for email campaigns leveraging behavioral and demographic data through smart campaigns driving a 3–5% annual increase in email CTR across the ASEAN market and improving audience segmentation and targeting.

Developed analytics and reporting dashboards in Tableau and Salesforce to track campaign member status, performance, generate insights, and support data-driven decision making.

Award:
AWS APJ Marketing All-Hands (2021): Rookie of the Year

Tag Worldwide Singapore

Digital Designer

Sep 2018 - Mar 2021

Led the art direction and execution of multi-channel marketing campaigns for DHL Express across APAC markets, producing pitch decks, landing pages, targeted email marketing, social assets, and in-store banners. Delivered cohesive regional brand messaging that boosted campaign engagement rates and helped secure repeat client partnerships.

Designed and animated motion graphics for Unilever, Dettol, and Facebook’s high-visibility social campaigns, collaborating with marketing teams to produce visually impactful and platform-optimized content (Facebook, Instagram, YouTube) that boosted engagement and reach across APAC markets.

Mediacorp, Singapore

Designer - Print & Digital, Creative Services

Oct 2014 - Oct 2017

Developed and executed creative concepts for external clients — including KFC, Hyundai, Sephora, and NTUC Income — across TODAY newspaper, lifestyle magazines, and large-format OOH advertising. Delivered compelling visual narratives that strengthened brand visibility and engaged audiences in both print and public spaces.

Partnered with internal Mediacorp brands to design and produce digital creatives, including interactive HTML5 web banners, microsites, and campaign assets, ensuring consistency with network-wide branding. Enhanced user interaction and campaign effectiveness through innovative layouts and engaging multimedia elements.

Awards:
Marketing Magazine's Marketing Excellence Awards (2017): Bronze – Excellence in Viral Marketing
Spark Awards (2017): Gold – Best Commercial Team, Best Media Solution Out-Of-Home
Mediacorp Digi Commercial Awards Night (2017): Best Digital Campaign

Mediacorp, Singapore

Freelance Designer, Creative Services

May 2014 - Oct 2014

Developed creative concepts and executed designs for TODAY newspaper, lifestyle magazines, and large-format OOH advertising. Delivered compelling visual narratives that strengthened brand visibility and engaged audiences in both print and public spaces.