Art Direction Digital Illustration Print UI/UX Web Design

Client

Nanyang Academy of Fine Arts

Campaign

Red Fin Playing Cards

Red Fin is a creative project that explores the cultural and historical perceptions of luck, from its origins in gambling to its deep roots in Chinese mythology and modern interpretations of prosperity and abundance. The project features a custom deck of 53 illustrated playing cards, each with unique stories and concepts tied to the theme of luck, along with a playful digital app that reimagines simple decision-making (like coin flipping) through 52 illustrated “luck facts.” Together, the cards and app create an engaging, fun platform for people to reflect on and interact with the idea of luck in everyday life.