Digital Out-of-home UI/UX

Client

NTUC Income OrangeAid

Campaign

NTUC Income OrangeAid x Liverpool

Developed an out-of-home campaign that allowed commuters to make quick, on-the-go donations using a simple tap of their EZ-Link cards. Brought innovation to the donation experience through flexible interactive panels, supported by creative visuals and a promotional video featuring Liverpool FC legend Gary McAllister. The campaign successfully combined convenience, engagement, and brand storytelling to drive public participation.

Awards

Best Commercial Team (Gold) - Spark Awards 2017

Best Media Solution Out-Of-Home (Gold) - Spark Awards 2017