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OCBC Campus Mobile Charger Competition 2014

Entry for the OCBC Campus Mobile Charger Competition in 2014, which won the 3rd place and got the design printed on the charger.

Concept of the design is based on the culture and belief of luck. Wealth is something that most people seek in this life. Seeking to improve one’s luck is one popular activity, with the belief that luck increases money and wealth. The design concept sends a message that OCBC helps people seek their fortune and wealth. The main character is the Koi, a type of fish that is widely accepted as a lucky charm and pet. Smaller characters that represent luck or money, such as bamboo, the fortune cat and the jackpot machine, enhance the concept.

    Client:
    OCBC Campus
    Campaign:
    Mobile Charger Design Competition
    Award:
    3rd Place Winner