Design Thinking Experience Design UX Research

Client

Hyper Island

Campaign

Build a Mini-you-figure

Brief

How might LEGO enhance interactivity and engagement in digital presence while maintaining the core play experience?

Explore the interplay between businesses in LEGO, their customers and their markets, and focus on the changes that LEGO needs to make to create and sustain value for all stakeholders and stay relevant in the digital world. Together with consideration for how change is internalised and championed inside organisations, and strategies for overcoming the likely barriers that will arise.