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10x4col Blurbs A Countdown to the “Live the Bond Lifestyle” Contest
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First page of the Ad leading to the Double Page Spread “Live the Bond Lifestyle” Contest
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Double Page Spread Ad “Live the Bond Lifestyle” Contest
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Decoder and the Double Page Spread Ad “Live the Bond Lifestyle” Contest
To immerse punters into the James Bond universe, we created a decoder contest which challenges them to decipher encrypted codes. This was an integrated campaign that utilized both online and offl ine platforms seamlessly. A consumer promotion that awarded one grand prize of a fully paid, all-Bond experience in London.