KFC and Mediacorp, using the Lunar New Year Mascot Guji Guji worked together to come out with a interactive game during Lunar New Year 2017. Hatch The Golden Egg game is engaging user to hatch the golden egg by clicking it. Greetings video and KFC voucher will be presented once the egg is hatched, and by playing the game user can also participate in the Grand Draw.

Client:

KFC Singapore

Campaign:

KFC - Hatch The Golden Egg

Awards:

Best Digital Campaign - Mediacorp Digi Commercial Awards Night 2017

Excellence in Viral Marketing Finalist - Marketing Magazine's Marketing Excellence Awards 2017